Source clip / 12:46
The premium offer must start with the right avatar rath...
Exact timestamp from If I Started A Business in 2026, I'd Do This - Alex Hormozi. Use this page as a receipt, not as the main lesson.
Why this clip matters
The premium offer must start with the right avatar rather than the current low-ticket buyer.
What was said
Pick the right avatar. Do not try to make your unscalable expensive thing and then think about the person who is currently buying your thing for $100
Where this fits